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Brilliance jewelry12/31/2023 (Policies like this are relatively rare in the fine jewelry and high jewelry world.) What’s more, Grown Brilliance is one of the few luxury jewelry brands that’s serving people who seek chic, lab-grown diamond jewels that are verified as being sustainably produced and ethically sourced. military, first responders, medical professionals and teachers all receive a 10% discount on purchases. The social conscience embodied in the Grown Brilliance business dynamic is unusually compelling. Grown Brilliance carries Eternity bands that glitter with up to 26 carats of diamonds. “We contribute to their initiatives that support the environment, education and women.” (SRMD Love & Care’s annual reports are available for review online.) “We donate a percentage of profits to an Indian organization called SRMD Love & Care,” Jhaveri said. Our inner insert is made of PVC and the note card is made of recycled eco-friendly paper.” Philanthropic initiatives are also important to the brand’s sustainable strategy. As Jhaveri detailed, “Our bubble wrap envelopes are made from recycled plastic and the outer jewelry boxes are comprised of recycled card paper. “Although we are already carbon-neutral by off-setting our carbon footprint, our long term action plan is to become completely sustainable throughout our supply chain.” Grown Brilliance packaging is made of recycled and eco-friendly materials. “We admit that sustainability is a work in progress,” Jhaveri said. Grown BrillianceĪs much as Grown Brilliance focuses on design and customer care, equal attention is paid to sustainability. The goal is to obtain SCS certification as a carbon-neutral or climate-neutral jewelry business.īesides being carbon-neutral, 95% of Grown Brilliance lab-grown diamonds are I+ in color, and VS2 or. As of this writing, Grown Brilliance is being audited by the sustainable industry standard organization SCS Global Services. In a transparent move, Jhaveri supplied this writer with sustainable bona fides including proof-of-sustainability certificates for her brand’s diamond growing, cutting, polishing and jewelry manufacturing facilities. Led by founder and Creative Director Akshie Jhaveri, the brand’s supply chain, including packaging, is carbon-neutral, thanks to offsets purchased from the United Nations carbon off-set platform. While these are classics with an artistic twist, they are also of notably high quality: 95% of Grown Brilliance diamonds are I+ in color, and VS2 or higher in clarity. Embodying a new wave of beautifully designed and evidence-based sustainable lab-grown diamond jewelry, this brand produces six stylistically diverse collections a year. New York-based Grown Brilliance does all of the above, and more.
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